Project: Investment banking website design, branding and online application
Role: UX, UI and Visual design
Brief: Website design for a new kind of investment bank. Formerly EOffering, WitSoundView was a knowledge bank for IPOs and investing clients. My task was to transform complex requirements into an intuitive application. The client was very pleased with the team's ability to negotiate the sudden transition from EOffering to WitSoundView while delivering high quality work that met the rigorous objectives.
Wireframes I created for the Institutional Investor section of the website, prioritizing and organizing the extensive content.
The final design presented to the client that clearly differentiated between their services for ventures, individual investors, institutional investors and research.